AP4 accepts public offer to shareholders of Oriflame

AP4 has decided to accept the public offer to Shareholders of Oriflame.

“With its geographical exposure, Oriflame is a fairly unique company on the Stockholm Stock Exchange. This has meant that the company has had periods of both very strong growth has well as periods of significant challenges. As a long-term investor, AP4 has accepted the volatility based on our confidence in the business model of the company as well as the company’s ability to adjust to changing conditions. At the same time, we observe that the stock market in general has had difficulties to apply a long-term perspective on Oriflame”, says Per Colleen, Head of Fundamental Equities at AP4.

In light of the current challenging situation in significant markets such as China, Indonesia and Vietnam, AP4 has made the assessment that the offer is on a fair level in a short-term perspective. AP4 has a positive view of the company’s ability to handle the current challenges and in a long-term perspective AP4 views the offer level not reflecting the full potential.

In summary, AP4 has decided to accept the cash offer of 227 SEK per share.

AP4 owns approximately 5.6 million shares in Oriflame, representing 9.9 percent of votes and capital.


For more information, please contact:

Per Colleen, Head of Fundamental Equities, tel: +46-8-787 75 64
Tobias Fransson, Head of Strategy & Sustainability, tel: +46-8-787 75 28